Advertising And Socialism. The Nature And Extent Of Consumer Advertising In The Soviet Union, Poland , Hungary And Yugoslavia.

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NOMBRE DEL ARCHIVO Advertising And Socialism. The Nature And Extent Of Consumer Advertising In The Soviet Union, Poland , Hungary And Yugoslavia..pdf
TAMAÑO DEL ARCHIVO 4,19 MB
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AUTOR(A) Philip Hanson
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The center's appropriation of resources for redistribution according to pre-determined priorities only dimly registered consumer tastes and preferences, if they were registered at all. Whereas in advanced capitalist societies goods chased people, in the Soviet Union it was the reverse: people chased goods.

ADVERTISING AND SOCIALISM The Nature and Extent of Consumer Advertising in the Soviet Union, Poland, Hungary and Yugoslavia Philip Hanson Senior Lecturer, Centre {or Russian and East European Studies, University of Birmingham Palgrave Macmillan ©

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